Customer-centric restructuring as the foundation for digital positioning.
Web design & development
WordPress
Project overview
ABC Consulting is a strategic advisory firm that helps industrial businesses improve their performance and become future-ready. With a strong focus on digitalisation, ABC supports manufacturers, suppliers and other players in the industrial sector in realising growth and optimisation.
To better reflect this position online, a renewed digital foundation was needed.
The challenge
ABC Consulting's existing website no longer aligned with their positioning and ambitions. While the content was strong, the site lacked structure, direction and a clear connection to the needs of the visitor. It functioned primarily as an information source but did not adequately guide visitors towards a concrete next step.
Our approach
From redesign to strategic restructuring
Although the initial request was for a visual redesign, it quickly became clear that a new look alone would not deliver meaningful impact. We broadened the scope and examined the underlying structure, target audience and user intent. From that analysis, we rebuilt the website with the client as the starting point rather than the organisation.
Customer need as the guide for structure and flow
By mapping precisely why visitors come to the website and what questions they bring with them, a new structure emerged based on concrete needs. This resulted in a need-based grid: a clear navigation and page architecture that connects directly to the recognisable challenges of the target audience and guides visitors more quickly to the information they are looking for.
Content that makes expertise tangible
The website content was completely revised and aligned with the desired positioning of ABC Consulting. Every content block contributes to communicating expertise, reliability and engagement. This was carried through not only in copy, but also in the visual approach, where authentic photography was chosen to reinforce the personal and professional character of ABC.
Implementation
Using IGNITE, we took the following steps:
Restructuring and UX optimisation
The website was rebuilt from the ground up with a clear focus on usability and conversion. Navigation, page architecture and user flow were designed so that visitors find what they are looking for more quickly and are guided more logically towards contact or enquiry.
Design and visual identity
The design was refreshed to a modern, professional look that aligns with the digital ambitions of ABC Consulting. Typography, colour usage and visual elements were carefully chosen to convey trust and support the content without creating distraction.
Targeted landing page for current market demand
Alongside the main website, we developed a specific landing page for the 'High-speed Recovery Program', aimed at industrial businesses affected by the COVID-19 situation. This page responded to immediate market needs and demonstrated how ABC can act quickly and remain substantively relevant in response to changing circumstances.
"Dutch Synergy is prompt and highly creative with a friendly and business-like way of working. They really know what you want to achieve and say through your marketing."
Josip Abramovic, Owner
The result
Strong digital positioning
The renewed website aligns seamlessly with the positioning of ABC Consulting as a modern, forward-thinking consultancy partner. The combination of structure, content and design creates a professional presence that builds trust with the right audience.
Improved user experience and engagement
By focusing on client needs and a logical flow, visitors find their way on the website more quickly. This leads to greater interaction, better engagement and a stronger foundation for lead generation.
A future-proof online foundation
The new structure and content have created a scalable base for further growth. The website can be expanded and adapted with ease as client needs and market conditions evolve.
Impact and relevance
This case demonstrates that a redesign alone is rarely sufficient to drive real growth. By starting with target audience, structure and user intent, a foundation is created that actually works. For consultancy firms and other organisations with complex propositions, this is essential: it is not the visual form but the logic and coherence that determine the outcome.
For businesses that want their online presence to reflect their true value, this approach offers a proven route to greater visibility, better engagement and structural growth.
What's next
Our collaboration with ABC continues. We have also provided web and marketing support for ABC Group. Explore our other case studies.
Why choose Dutch Synergy?
Speed, quality and client focus are at the heart of everything we do. Whether it is a complex industrial website, a strategic marketing campaign or content creation with limited resources, we deliver. Ready to position your organisation as effectively as ABC Consulting? Get in touch and find out what we can do for you.
