Blogs, tools and insights for technical businesses looking to strengthen their digital position in complex B2B environments.
The Ultimate Guide to Industrial B2B Website Optimization
The complete guide to industrial website optimization for manufacturers: buyer journey, architecture, SEO & AEO, Core Web Vitals and CRO in six steps.
9 B2B marketing myths in manufacturing, debunked
Nine myths about B2B manufacturing marketing that quietly cost you deals. From product quality to AI. Debunked with research, truth, and a practical fix.
What manufacturing firms need to understand about agentic AI in B2B purchasing
AI agents are already building supplier shortlists without human input. Here's what manufacturing companies need to know and do to get selected.
Design tips for engineering websites that convert visitors into leads
Design tips for engineering websites that convert visitors into qualified leads. Build trust, get inquiries, and grow your industrial business.
SEO strategy for manufacturing – part 3
In this article, you will learn how to leverage the new paradigm of SEO driven by AI search.
SEO strategy for manufacturing – part 2
For a manufacturing business, a standard SEO strategy aimed at getting "as many general keywords as possible" won't work.
Lead loss calculator
Calculate in 2 minutes where your leads are dropping off, how much revenue you're missing out on and how much additional revenue you could generate with the right website optimisations.
Industrial growth scan
In three minutes, the Industrial Growth Scan reveals exactly why your website isn’t generating enough qualified leads and where your commercial growth potential is being lost.
The ultimate guide
The complete guide to industrial website optimization for manufacturers: buyer journey, architecture, SEO & AEO, Core Web Vitals and CRO in six steps.
Website conversion checklist
A practical check of whether your website actually brings in serious enquiries - or quietly lets them slip away. Based on what works for manufacturers across the Netherlands and Europe.
