Forward-thinking industrial businesses know that a website built for conversion, usability and interaction makes potential customers choose to do business with them faster.
Reach more clients and drive more sales with your industrial website
For ambitious CEOs of industrial businesses who want to generate new business through their website and gain a digital edge over the competition.
Conversion, usability and interaction
A website that generates revenue rather than costs it: every business owner wants that. Particularly in the industrial sector, the website is often nothing more than an online brochure. 'This is who we are and this is what we sell' is the general pattern.
Forward-thinking industrial businesses, large and small, have discovered that a smart online marketing strategy and the right digital assets make potential clients choose to work with them faster and more often. Their websites are built for conversion, usability and interaction.
Current website technology offers a wide range of tools to make this happen. Here are 7 of the most impactful ones.
1. Interactive 3D videos
Maximum engagement within 3 seconds using a product video built on 3D software, where website visitors can jump directly from highlight to highlight. Who has time to watch a product video longer than 5 minutes? Waiting for that one interesting section is no longer necessary. Using STEP files, it is now straightforward to produce a high-quality 3D video. The video is then cut into compelling clips and presented with smart navigation.
2. 360-degree interaction
Engage online prospects who can rotate and operate components and machines 360 degrees on the website. A potential client already knows what parts look like and how they work before seeing them in person.
Key benefits and details are highlighted and every website visitor can intuitively experience what the machine does, without downloading anything.
3. Inside and outside view
Give engineers instant clarity with one click. Especially in mechanical engineering, knowing what is behind the cast iron, aluminium or stainless steel frame matters. How does it work? What are the moving parts? How can components be replaced?
This website technology makes it possible to interactively reveal the inside while hiding the exterior, showing how components and machines work in practice.
4. Live online stock
More sales through online product data, availability and pricing. ERP integrations for online product catalogues and configurators with or without live stock levels are becoming increasingly popular in the industry.
External engineers and procurement specialists gain easy access to all the information needed to do business. Lead generation, support and even sales take place entirely on the website, freeing up key resources in the organisation for other priorities.
5. Online AI chat support
Lower the threshold for prospects to make contact with support and sales. Through a live chat function, website visitors get immediate answers to short questions. Resources and response time are critical for this tool.
On average, a visitor will not wait longer than 30 seconds for a response. AI and chatbots are becoming increasingly capable and can handle first-line or second-line support effectively.
6. Digital step-by-step guides
Faster installation and a shorter learning curve through single-step sliders. Machine users and installers browse interactively through the guide. Each screen covers one step, consisting of spoken text, an illustration, a photo or a video, optimised for how readers process information.
Because the guides are integrated with the website, they are available 24/7 in multiple languages anywhere in the world, for both clients and internal staff.
7. VR stand and products
A virtual trade show stand for a unique user experience. A 3D stand through which the website visitor can walk, exploring and experiencing all products in 3D. No travel costs or lost time for prospects. Just a visit to the website.
The software for a VR stand as part of a website is built into all modern browsers on computers, tablets and smartphones as standard. No lengthy downloads or complex installations required.
The perfect first impression
90% of all your potential clients and suppliers check your website first. That first impression must be perfect to maintain a competitive edge today and in the future, and to generate new business online. The tools above can all contribute to this, but more importantly: make sure you have a strong website strategy behind them.
Dutch Synergy develops online marketing strategies for industrial businesses that want to move forward. We create synergy between the website, LinkedIn, email databases, ERP systems and search engine optimisation.
Curious what we can do for your organisation? Request a free inspiration session.
Alles wat je wilt weten
Frequently Asked Questions about
industrial websites & lead generation
A technically sound website is not automatically a lead generator. Below we answer the most common questions from industrial businesses that want to get more results from their online presence.
