FREE GROWTH CHECK 2027
The Industrial Growth Check shows how your buyer will choose in 2027, how you score on six pillars and where your marketing will deliver the most.
Know how your buyer will search and choose in 2027
See where you stand on six pillars and where your quickest gains lie
Invest your budget in the channels that deliver the most
Free. Delivered straight to your inbox after a quick sign-up.
We work exclusively for the manufacturing industry
The Industrial Growth Check 2027 is a free assessment for manufacturing companies, developed by Dutch Synergy. It shows how technical and industrial buyers will search for and choose suppliers in 2027. You answer twelve questions about your company and receive a score across six pillars, with the pillar that holds the biggest opportunity. You also get advice on how to split the marketing budget, and the first step to take.
Long before a buyer calls or sends an enquiry, much of the decision has been made. Six figures show how today’s industrial buyer researches, compares and chooses.
of buyers in the manufacturing industry use the AI-generated answer at the top of Google’s results. A year earlier, that figure was 8%.
Source: Gardner Business Media, Industrial Buying Influence Survey 2025
of B2B buyers prefer a buying journey without a sales representative.
Source: Gartner, 2026
+
Internal colleagues and external advisers take part, on average, in a single purchasing decision.
Source: Forrester, The State of Business Buying 2026
different channels does a buyer use, on average, when searching for a supplier.
Source: McKinsey
of technical buyers choose the better-known supplier when two solutions are technically equivalent.
Source: State of Marketing to Engineers 2026, GlobalSpec and TREW Marketing
of the sources cited by ChatGPT, Claude and Gemini come from independent parties, such as news media and research.
Source: Muck Rack (research into sources used by AI tools, not specifically relating to the manufacturing industry)
Dutch Synergy’s Industrial Growth Check shows what each figure means for your 2027 plan, and what you should change first.
Your buyer looks at these six things.
01
Findable by AI
Does ChatGPT mention your company when someone is looking for a supplier?
02
The self-directed buyer
Can a customer practically make a decision without calling you?
03
The website as salesperson
Does your site work just as hard as your sales team, even outside office hours?
04
Building your own data
Do you know who has ever shown an interest, even when it didn’t lead to an enquiry at the time?
05
Brand as a foundation
Does a buyer already know your company before they start comparing suppliers?
06
Content that convinces
Does your content appear outside your own website?
For each pillar, the Growth Check explains what it means, how you score and what to do first.
These are 3 of the 12 questions from the Growth Check. Answer all three and see where you stand.
Type “best [your product or service] supplier” into ChatGPT. Does your company appear in the answer?
Enter a number and see how to split it across discoverability, trust and brand awareness.
B2B companies invest around 1% of their turnover in marketing on average. Larger, often US-based companies tend to spend more. Dutch Synergy divides a marketing budget across three objectives:
Discoverability & Acquisition (45%): reaching people who are actively looking for a supplier right now.
Trust & Follow-up (30%): maintaining relationships throughout a long buying journey.
Visibility & Brand (25%): building awareness among people who aren’t searching yet, but will be in six months.
In ten minutes, you’ll know where you stand, where the opportunities lie and what to tackle first.
Know
How your buyer will search and choose in 2027. Figures on technical and industrial buyers and the shift from what has worked for years to what 2027 demands.
See
Where your manufacturing business stands. Your score across six pillars, with an explanation and an example for each, plus the pillar where you’ll move forward fastest.
Do
How to deploy your marketing. A budget split, a channel mix that fits, a test to see for yourself whether AI tools mention your company, and your first step.
You don’t need a marketing department to complete it. It takes about ten minutes.
Dutch Synergy is a marketing and web agency that works exclusively for manufacturing and industrial companies. Conversion Engineering, our own methodology, is built around how technical buyers research online and how manufacturers turn that research into enquiries. The Growth Check is that approach in a format you can complete yourself.
With these six pillars in place, you’ll be well equipped for 2027. The Growth Check shows where you’re already strong and where the next step lies.
Direct access to the full Growth Check. Free. It takes about ten minutes to complete.
What you’ll take away
Insight into how your technical buyer will search and choose products in 2027
Your score across six pillars, with the pillar to start with
A marketing budget split, with a worked sample
A channel mix that fits a manufacturing company
A test to see for yourself whether AI tools mention your company
Your first step for 2027
