A new website focused on lead generation and worldwide growth delivered 200% more leads and faster sales.
Web design & development
Content
Project overview
OMEC Motors is an international supplier of electric motors with its own production facilities in Europe and Asia and a worldwide distribution network. With a strong focus on continuity, reliability and technical support, OMEC serves a wide range of industries.
To better support their growth ambitions and international positioning, a digital transformation was needed.
The challenge
OMEC Motors wanted to increase both the volume and quality of enquiries, but their existing website was not adequately aligned with their target audience. The structure, content and user experience were not yet optimally supporting engineers and procurement specialists in their orientation and purchasing process. At the same time, there was a need for further professionalisation of their brand positioning and international visibility.
Our approach
From website to strategic sales instrument
We started with a thorough audit of the existing website and mapped opportunities in structure, content and conversion. Rather than a purely visual update, we developed a strategic approach in which the website was repositioned as an active sales and lead generation channel.
Ux and content aligned with oems and procurement
The new website was designed with the end user as the starting point: engineers, OEMs and procurement departments. By aligning content and navigation with their information needs, an environment was created in which visitors gain quick access to relevant product information, specifications and applications.
Digital positioning and brand transformation
Beyond the website, we renewed the complete digital identity of OMEC Motors. From logo and product catalogue to marketing materials and online content, all communications were aligned to deliver a consistent, professional appearance fitting for an international player.
Implementation
Using IGNITE, we took the following steps:
Conversion-focused website and technical integrations
We developed a bespoke WordPress website with a direct integration to OMEC's ERP system. This ensures visitors always have access to current product information, pricing and stock levels, which is essential for fast decision-making.
Access to technical product data and configuration
The website provides access to thousands of products, including datasheets and 2D and 3D drawings. This enables engineers and procurement specialists to select and evaluate products independently and efficiently, significantly lowering the barrier to making contact.
Complete digital and visual rollout
Alongside the website, we delivered a broad range of marketing materials, including product catalogues, company profiles and promotional materials. This integrated approach ensures consistency across all client touchpoints, both online and offline.
"Our new multilingual website with seamless database integration showcases our electric motors perfectly. Dutch Synergy understands what tech companies need."
Toni Bienemann, CEO
The result
Strong growth in qualified leads
Through the combination of improved UX, targeted content and a clear structure, OMEC Motors achieved a significant increase in both lead quality and volume. The number of qualified leads grew by 200%, directly contributing to commercial growth.
More efficient quoting and faster decision-making
With direct access to product information, stock levels and technical documentation, the quoting process was considerably accelerated. This resulted in 52% faster quotation turnaround and a more efficient sales process.
A professional and scalable online foundation
The new website and digital identity provide a solid foundation for continued international growth. OMEC now has a platform that not only informs but actively contributes to lead generation, sales and brand positioning.
Impact and relevance
This case demonstrates that a website can be far more than a digital business card. By bringing together technology, content and user experience, a platform is created that actively contributes to commercial growth. In technical B2B markets in particular, where decision-makers need clear information and speed, this makes a decisive difference.
For industrial businesses operating internationally that want to accelerate their sales process, this approach offers a proven route to greater visibility, better leads and a more efficient commercial organisation.
What's next
Our collaboration with OMEC Motors does not stop at the website launch. We continue to support further digital activation and international marketing, ensuring the website keeps developing as a central sales instrument. Explore our other case studies for comparable projects.
Why choose Dutch Synergy?
Speed, quality and client focus are at the heart of everything we do. Whether it is a complex industrial website, a strategic marketing campaign or content creation, we deliver. Ready to position your organisation as effectively as OMEC Motors? Get in touch and find out what we can do for you.
