A conversion-focused website as the foundation for international lead generation in linear motion.
Web design & development
Content
Project overview
cpc Europa GmbH, a specialist in linear motion for OEMs and engineers, needed a future-proof website that was more visible than their outdated site and actively contributed to lead generation.
As their strategic partner, we developed a conversion-focused website with a strong SEO structure and smart product selection. The result is a professional online environment that supports sales and consistently generates new enquiries.
The challenge
cpc's existing website was not user-friendly, not visible in Google and lacked a clear structure. Content was disorganised, with German and English text mixed together. There was no clear sales enquiry flow, no analytics, and no professional online strategy. As a result, cpc was not only missing opportunities in search engines but also appeared less credible to prospective clients.
Our approach
We started with the DS Online Marketing Kickstarter, a thorough analysis phase in which we mapped cpc's challenges and opportunities. This included:
Persona and target audience analysis
Definition of cpc's unique proposition
Keyword research and online competitive analysis
Website performance scan and audit of cpc's digital channels
Strategy, positioning and conversion optimisation
Development and optimisation
Based on these findings, we developed a roadmap for a future-proof, customer-centric website that would be both visually compelling and conversion-focused.
Implementation
Using FUSION, we took the following steps:
Design
Wireframing and design
Drawing on cpc's logo, we developed a clean, modern, mobile-first design with an intuitive navigation structure, so OEMs and engineers can quickly find the right products and technical specifications.
Development
The website was built using a modular approach, making it straightforward to add new pages and keeping the structure flexible for future expansion and optimisation.
Multilingual functionality
As cpc operates internationally, the website was built for multilingual capability, allowing visitors to switch between language versions without compromising the user experience.
Content creation
Copy
All text was written specifically for OEMs and engineers, with clear product descriptions and persuasive calls to action that encourage visitors to get in touch or download documentation.
Usability
A smart filter system helps customers find the right product within just a few clicks, significantly reducing the time between orientation and purchase intent.
Sales optimisation
A product enquiry form is automatically populated based on the product selection, lowering the barrier for customers and enabling cpc to work more efficiently without manual input errors.
Integration and e-commerce readiness
Integration with external tools
The website is connected to Part Solutions, giving customers direct access to CAD models and product configurations, which accelerates both the design and decision-making process.
Technical performance
The website is optimised for speed and responsiveness, loading quickly worldwide and delivering a consistent experience on both desktop and mobile.
cpc is extremely satisfied with the new website and the significant volume of enquiries it generates. They regret not having taken this step sooner. They particularly valued our autonomous way of working, our ability to think from the customer's perspective, and the training we provided their team to manage content independently.
Sascha Schikotanz, Sales Director
The result
Improved online visibility
The new cpc website has significantly improved online visibility. Thanks to a modern, future-proof digital presence and an intuitive structure, cpc now ranks first in Google on both their company name and in combination with key product categories. This increases organic findability and makes it easier and faster for potential clients to find cpc.
Growth in leads and conversions
The conversion-focused approach has delivered direct results. In just 8 months, the website generated 125 direct contact enquiries, demonstrating that visitors are being converted into potential clients at a higher rate. In addition, the strategically structured content led to more than 1,700 downloads of product catalogues and datasheets, indicating a high level of engagement and interest from the target audience.
Positive market perception
Market perception has also shifted positively. cpc received strong feedback from clients and partners about the improved online presentation and the user-friendliness of the website. The automation of enquiry processes also led to more efficient sales workflows, enabling the sales team to respond to client queries more quickly.
Impact and relevance
This case study demonstrates our ability to present technical products compellingly online and to combine conversion optimisation with genuine usability. We understand the complex online buyer journey in the industrial sector and can support the sales process with targeted content and smart tools.
This collaboration confirms that we are a reliable partner for industrial companies and technical organisations that need to move quickly and require effective marketing tools.
What's next
Our collaboration with cpc Europa is set to expand further. Plans include the launch of the German version of the website, continued expansion of the online product catalogue, SEO optimisation for product categories, and an e-commerce solution for online purchasing in due course.
Why choose Dutch Synergy?
Speed, quality and client focus are at the heart of everything we do. Whether it is a complex industrial website, a strategic marketing campaign or content creation with limited resources, we deliver. Ready to position your organisation as effectively as cpc? Get in touch and find out what we can do for you.
