Most marketing tips are aimed at software or consumer businesses. However, when you manufacture engines, drivetrains or custom machines, a lot of that advice doesn’t apply to you. Some of it even may become harmful in the long term. It’s likely you heard those myths from your management or sales department – or you might believe them yourself. There’s nothing wrong with it; most made perfect sense once. But now some of them prevent your company from generating inquiries, and some slow down your whole digital presence.

These are the nine biggest myths holding your technical business back from growth, why they continue, and what you need to do instead.